top of page
Asset 10_4x.png


New way to plan your diet & manage your health

Asset 9_4x.png


An app that nudges hungry home cooks toward their long-term health goals one recipe at a time by providing personalized, nutrient-balanced diet recommendations  to break their identical meal circle 

Project Type:​

​School Project


3 Weeks | 2021

Our Team:

Asset 1_4x.png
Asset 2_4x.png

Jingwen Li (UIUX Designer)
Fahvyon Jimenez (Strategic Consultant)

My Role:

Design Research, Interview Analysis, Market Analysis, Ideation, User Flow, UI Prototype



Balance Final image_edited.jpg

Problem Framing

Our team was given a very broad prompt, "Taking care of your body," at the beginning of the design process.  

In order to help us to define a product design problem or opportunity, we conducted 10+ quick Q&A with people around us. We asked the question: "How do you take care of your body?". Then we created a mind map by categorizing different factors that impact our health & body based on the responses that we received. 

Screen Shot 2021-10-17 at 4.03.01 PM.png

We followed up with the previous Q&A interviewees and asked if they faced any difficulties in meeting their health goals and if there were any roadblocks along the way.

Then we created three early hypotheses based on the responses:


Situation: Most people struggle to consistently make decisions that keep them on track to meet their health goals.


Observations: Activities done with one’s social network often work against many “health goals”


What should we do: Design something that allows a health-seeker to push their social network’s habits in a healthier direction

Validate Hypotheses Through First Round Interview  

What do people care most about ?

To learn more about what aspects of health do people care about and also test out our early hypothesis, 8 people within a different age groups were interviewed
Screen Shot 2021-10-17 at 5.43.43 PM.png

"It's really difficult or sometimes impossible to change other people's behavior, so I'd rather change mine "  __Ivan Liu

“I think you're allowed to have a good time if you're offsetting it with other healthy things elsewhere ” __ Mikey 

After talking with people, we figured out that our early hypothesis wasn’t correct, but testing it revealed much about where people look for different types of health. Even though most interviewees think that social group decisions impact their health decision, interviewees still preferred to focus on health decisions that were good for their bodies when alone rather than try to change how they spend time with friends.​ 

** This insight helped us to abandon the idea of pushing social network habits in a healthier direction and set our design direction to help individuals to make healthy decisions when alone.

First Round Interview Analysis / Defining the opportunity

Most interviewees indicated that at-home cooking habits have a large impact on health & can be improved without requiring wholesale lifestyle changes. As a result, we decided to focus our topic on at home cooking. 

Screen Shot 2021-10-17 at 7.01.40 PM.png
Asset 3_4x.png

Second Round Interview  /  What are people's cooking habits?

Interviews revealed that grocery shopping routines & cooking knowledge often locked-in eating habits
Asset 2_4x.png

Shopping Habits

Asset 4_4x.png

Cooking Habits

Asset 1_4x.png

Health Satisfaction

  • Almost all interviewees said that most items on their regular grocery list never changed.​​

  • Many interviewees felt strongly that time spent in the supermarket was minimized by taking the same route each trip.​

  • Few interviewees made identical meals week-over-week; instead, they put a different spin on similar ingredients to make different dishes using what they know. ​

​Problem: Items Rarely Change,  Routes Rarely Change,  Cooking Habits Are Anchored

In addition to verbal interviews, we also shadowed 5+ interviewees to observe their shopping and cooking habits. The observation will help us discover hidden pain points that most interviewees didn't even notice or mention during the verbal interviews. We frame the problem based on our findings.

Most Interviewees Followed The Shopping Cycle Below:

Grocery Shopping

Similar Diet

Similar Shopping List​


Similar Shopping Path ​

Similar Meals

Understand the Hidden Needs

As We Asked “Why?” and “What if?” We Began to Identify the Biggest Barriers to Change and Ways to Overcome them

Barriers To Overcome:

Asset 7_4x.png

​In a rush at the supermarket

Asset 6_4x.png

Time to learn to cook new recipes & ingredients

Asset 5_4x.png

Time to find and assess new recipes

Asset 8_4x.png

Don't want the leftover recipe ingredients

Factors That Got People Excited

Asset 9_4x.png

Use Familiar Ingredients


Asset 11_4x.png


Asset 10_4x.png

Stay near my routine supermarket route

Healthy, but Tasty

Identifying Our Audience

We placed our interviewees along two continuums: Health Desire and Recipe Use. Then we identified the most suitable categories and developed a persona based off of the research.

Screen Shot 2021-10-17 at 11.08.37 PM.png

Summarizing Research Findings as User Persona



Sarah is a 23 - year-old student living by herself. She goes shopping for groceries about once a week, likes to keep up with her body shape, and plans to lose some weight by eating healthier. However, due to the busy school work, Sarah has less time to plan, purchase, prep, and cook her meal. As a result, she gives up on trying new recipes and ingredients. This causes her to lose interest in the repetitive meals, making her concerned if she intakes balanced nutrients or not. 

​Pain Point

  • She is always in a rush at the supermarket, so she doesn't have time to discover new ingredients

  • She doesn't have time to find and access new recipes

  • She doesn't know how to deal with leftover recipe ingredients, so she barely tries and purchase new stuff


  • She wants to try out new recipes and ingredients without spending extra time paring ingredients and learning new cooking methods 

  • She wants to cook delicious and nutrient-balanced meals to help her lose weight

  • She wants to use familiar ingredients and stay nearby her supermarket shopping route

Competitive Analysis

In order to better understand the current health management applications market and each of their strength and weakness, we experienced, analyzed, and read through user reviews of 5+ healthy diet managing apps. 



Visualize users' health impact and changes over time

Provide customized recommendations

​Help to manage leftover ingredients

Interesting and fun to use

User friendly interface / interaction

Keep users constantly engaged with the app for a long period of time

Does not require users to spend time manually inputting their diet data

This market analysis helped us figure out that most health/diet apps have a hard time turning new users into long-term users. The recipe book format is no longer attractive to users, pure data and calories calculator format are also not engaging enough.


**These analysis insights helped us to form the goal of our design solution and our How Might We statement.

"How might we facilitate a time-saving, easy-to-stick with, and interesting diet managing experiences for busy health seekers?"


Screen Shot 2021-10-17 at 11.18.39 PM.png
Screen Shot 2022-02-05 at 10.50.15 PM.png

Final Design Concept

Design Goal:

  • Provides personalized, nutrient balanced diet recommendations based on users' every times' purchase 

  • Help users to break their identital meal circle in order to reach their long term health goal​

  • ​Provides quick & easy recipes recommendations

  • ​Help user better manage their grocery shopping routine

Asset 3_4x.png
Group 239.png
Group 237.png
Group 240.png

User input long term health goal

Group 244.png
Group 242.png
Group 246.png
Asset 15_4x.png

User scan receipt & record grocery list 

Asset 16_4x.png
Group 245.png

App analyzes nutrient balance for every time purchase

Group 244.png
Group 242.png
Group 246.png

​App provides next time grocery shopping recommendation

​User update pantry

App provides recipes/ ingredients recommendation

​Low Fidelity Prototype & User Testing

Screen Shot 2021-10-17 at 11.23.16 PM.png
Screen Shot 2021-10-17 at 11.28.37 PM.png

​User Journey Map

We Mapped Many Potential Shopping-Cooking Cycles and Rebuilt The Concept Around What Would Be Useful At Every Point in the Journey

High Fidelity Prototype 
Screen Shot 2022-02-06 at 12.43.34 AM.png
​Final Product

Our final design is an app that provides personalized, nutrient balanced diet recommendations based on users' every times' purchase to help users to break their identital meal circle in order to reach their long term health goal

Shopping View.jpg
Asset 4_4x.png
Feature #1: Personalized Recommendation

During the onboarding process, users will be asked to fill out a quick questionnaire. The app will ask about users' health goals, tastes, food allergies, and diet restrictions. This will help the app better understand the users in order to provide customized recommendations based on their personal preferences and health goal. 

iPhone 12 Pro Max – 1.png
iPhone 12 Pro Max – 2.png
iPhone 12 Pro Max – 3.png
iPhone 12 Pro Max – 4.png
iPhone 12 Pro Max – 5.png
iPhone 12 Pro Max – 8.png
iPhone 12 Pro Max – 7.png
Feature #2: Manage & Analyze Grocery List 

The app will transfer all the purchase information into a digital shopping list. Then it will categorize the food and analyzes the nutrient content. Users can update their pantries while consuming different foods, and the spider graph under the user's profile will change accordingly. The spider graph will help users to visualize potential nutrient intake and to compare the before and after. 

Profile – 2.png
Profile – 3.png
Profile – 1.png
Feature #3: Food Tinder

Many food health apps fail to make users constantly engaged. The repetitive recipes would make users lose interest very quickly. To solve that pain point, we incorporated the swiping interaction inspired by Tinder as part of our highlight feature. Users Won't have any idea of what would be the next recipe / Ingredient, so it keeps users always curious and excited about the food. Users can swipe left to skip the recipes, swipe right to save the recipe to favorites, and hold for 3 sec to add the entire recipes to the shopping list​. 

Feature #4: Share Recipes & Shopping List

Recipes saved by users will display under the "My favorites" page. Users can view and even share their favorite recipes and the corresponding shopping list with friends and family. If friends and family are interested in the recipes, they can either save the recipes to their favorites or add the corresponding ingredients to their shopping list directly. When users are ready to cook, they can open up the app and choose from one of their favorite recipes and follow the instruction to prep and cook the meal.

Favorites Page.png
Shopping List.png
Profile – 4.png
​Final Design

​User‘s Journey

​Click the arrow to walk through the app with our user Sara

Asset 4_4x.png
bottom of page