​School Project (Team of 2)| 1 Month| 2021

An app that nudges hungry home cooks towards their health goals one recipe at a time.

An app that provides personalized, nutrient-balanced diet recommendations to help users to break their identical meal circle in order to reach their long-term health goal.

​Our Team

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Jingwen Li

IPD 2023


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Fahvyon Jimenez

IPD 2023

Strategic Consultant

My Role:

Design Research, Interview Analysis, Market Analysis, Interface Design

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​Our Project Prompt:

Taking care of your BODY

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Our Early Hypothesis

Situation: Most people struggle to consistently make decisions that keep them on track to meet their health goals.

Observations: Activities done with one’s social network often work against many “health goals”

What should we do: Design something that allows a health-seeker to push their social network’s habits in a healthier direction

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First Round Interview

What do people care most about ?

To learn more about what aspects of health do people care about and also test out our early hypothesis, 8 people within a different age groups were interviewed

"It’s really difficult or sometimes impossible to change other people’s behavior, so I’d rather change mine.​"

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"I think you’re allowed to have a good time if you’re offsetting it with other healthy things elsewhere.​"

"I probably don’t have more than 2 or 3 meals out with friends in a week.​"

"I think It’s unhealthy for me to go into work or school and not have connections with the people there."

After talking with people, we figured out that our early hypothesis wasn’t correct, but testing it revealed much about where people look for different types of health

Key Takeaway: Most interviewees preferred to focus on health decisions that were good for their bodies when alone, rather than try to change the way they spend time with friends.​

We Learned a Lot About What “Health” Did and Didn’t Mean

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The Themes we Distilled from our Interviews Helped us Write our First set of Goals for the App

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​Help the Health-Seeker Work Towards Their Individual Health Goals

Actionable Advice Over Numbers & Charts

Use Food as a Critical & Controllable Health Lever​

Don’t Spend Effort On Areas That Are Low-impact Or High-difficulty 

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Help the Health-Seeker form Good Habits​

Don’t Require a Wholesale Change in Lifestyle

Start with Low-Hanging Fruits and Vegetables

Make It Easier For People To Say “Yes!” To Less-than-healthy Activities With Friends

​First Round Interview Analysis

At-Home Cooking Habits Have a Large Impact on Health & Can be Improved Without Requiring Wholesale Lifestyle Changes

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Second Round Interview

Interviews Revealed that Grocery Shopping Routines & Cooking Knowledge Often Locked-in Eating Habits​

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Shopping Habits

Cooking Habits

Health Satisfaction

Almost all interviewees said that most items on their regular grocery list never changed.​

Many interviewees felt strongly that time spent in the supermarket was minimized by taking the same route each trip.​

Few interviewees made identical meals week-over-week; instead, they put a different spin on similar ingredients to make different dishes using what they know. ​


Most Interviewees Followed The Shopping Cycle Below: Items Rarely Change, Routes Rarely Change, Cooking Habits Are Anchored

​Understand the Hidden Needs

As We Asked “Why?” and “What if?” We Began to Identify the Biggest Barriers to Change and Ways to Overcome them

Barriers To Overcome: 

​Grocery Shopping

​Similar Diet

Similar Shopping List​


Similar Shopping Path ​

​Similar Meals

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​In a rush at the supermarket

Time to learn to cook new recipes & ingredients

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Time to find and assess new recipes

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Don't want the leftover recipe ingredients

Use Familiar Ingredients

Stay near my routine supermarket route

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Factors That Got People Excited:

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Healthy, but Tasty


​Our Audience

Ideation Sketches

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Low Fidelity Prototype & User Testing

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​User Journey Map

We Mapped Many Potential Shopping-Cooking Cycles and Rebuilt The Concept Around What Would Be Useful At Every Point in the Journey


​Miro Process Board

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​Final Design

​User‘s Journey

​Click the arrow to walk through the app with our user Sara

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